TY  - JOUR
AU  - Jorge, Leslie
AU  - Paguia, Hermogenes
AU  - Realce, Imelda
TI  - Marketability of Mango-based Products: Input to Product Development of Locally Farm Produced Mangoes in Central Luzon, Philippines
PY  - %2020/%03/%10
Y2  - %2025/%06/%07
JF  - JÉ«»¨ÌÃÂÛ̳ Multidisciplinary É«»¨ÌÃÂÛ̳
JA  - jpair
VL  - 40
IS  - 1
SE  - Articles
DO  - 10.7719/jpair.v40i1.772
UR  - https://doi.org/10.7719/jpair.v40i1.772
SP  - 67-82
AB  - Mangifera Indica, commonly known as mango, is a high-value crop with yield gaps brought by its seasonal production. The study was conducted to determine the marketability of mango-based products as one of the most abundant commodities in the Philippines. The study made used a descriptive survey method to describe the type of consumer market and determine their preferences in fruit-based food items. The study revealed that the market consists of varied generations, with the majority under generation Y or the millennials. Most of them were female, single, college graduates, employed, preferred to purchase fruit-based products weekly, and answered that they would be willing to try mango-based products. The market likewise considers products’ nutritional value that researchers, food technologists, and other food manufacturers must capitalize on incubating new product lines and marketing strategies to employ.
ER  -